Work I've Done
Projects
Role: Marketing & Membership Manager
One of my favorite marketing campaigns that I worked on at the Pasadena Playhouse was for the production of Little Shop of Horrors. With such a fun show and excited audience it was easy to create over 20 email campaigns targeting ticket buyers. To get loyal Playhouse supporters excited about this reimagining I helped organize an exclusive behind-the-scenes event for over 100 Playhouse Members. I managed outdoor advertising, from paste-ups, to street pole banners, bus-stop posters and a Little Shop billboard, marketing Little Shop to the Los Angeles community as the “musical theater event of the season,” and it was.
To build anticipation I organized ticket giveaways with radio partners like iHeart, KCRW and KPCC along with running radio spots in the weeks leading up to previews and opening night!
Be An ArtsHero
Role: Volunteer Town Hall Coordinator/Marketing
As a supporter of the arts I volunteered my time with the inspiring and powerful grassroots campaign, BE AN #ARTSHERO. This volunteer-run campaign is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy.
I volunteered my marketing and communications skills to help coordinate, execute, and market digital Town Halls that serve as coalition-building events for the campaign. I have met wonderful people who I have the privilege of collaborating with on these efforts.
My primary tasks were:
Research, coordination, asset tracking, email creation (MailChimp), digital event planning (Eventbrite), and teamwork!