Hi, I'm Sonia.
I’m a marketing professional with more than 5 years of experience in marketing and communications, 10 years of experience in customer service, and a fiery passion for storytelling. I love the perfect mix of creativity and data analysis that exists in marketing and its ever-changing nature.
What I Do
My Core Expertise and Interests:
- 01
Brand Awareness and Identity
A brand is much more than a name, logo, style guides and other visual components. It is the connections that you’ve made for your customers.
What do your customers think your brand is? What do you think your brand is? If you can answer those questions, then you’re off to a good start.
Align your customer’s perception with your mission and own your brand.
- 02
Marketing Strategy
Whether you’re working on a marketing plan for a a specific project, product, or service, it’s important to align your marketing strategy to your business strategy.
What’s your goal? Who’s your target market? How can you reach them? Did you do a SWOT analysis? How will you report ROI? What data do you want/need to collect?
And how do those answers work with your overall business goals?
- 03
Content Creation
Content creation is much more than the final product.
Using video content as an example, there can be many players and steps involved from pre-production to post, and they are all equally important.
Ideate and brainstorm to meet your needs. Make a calendar and plan. Use organization and tracking tools. Stay organized and keep an eye on those dreaded deadlines.
- 04
Digital Marketing & Social Media
A very important step: Make sure your website is Search Engine Optimized (SEO).
Whether you’re taking advantage of free and powerful tools or putting money behind them, consider the following:
- Google Analytics, Google My Business, Google Search Console
- Facebook, Instagram, LinkedIn